Platform Migration – The Second Chance of your Online Retailer

Platform Migration – The Second Chance of your Online Retailer

[Guest post by Taras Kopchak from Cart2Cart] The number of e-Commerce platforms is getting so obscenely big that it can confuse even an experienced e-merchant. osCommerce had been a solution #1 for many years, but then Magento came out and bam! Everything has changed. What if your platform choice turned out to be not so great as it seemed a year ago? Well, there is only one way out - shopping cart migration. Your online retailer deserves the second chance, doesn’t it? Platform migration is a complex process that starts a long time before an actual data transfer. That is why it requires a high awareness of your actions before, during and after the switch. Solid migration plan win combination with conscious, prudent and strategic approach will help you to avoid all possible risks, such as data corruption or duplication. Besides technical hurdles, you might encounter with financial ones - migration can become a rather costly idea, especially for a big-sized store. Nevertheless, don’t let...
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Things that make Magento a Perfect Platform for an E-commerce Business

Things that make Magento a Perfect Platform for an E-commerce Business

[Guest post by Christopher Meloni from Dealslands UK] Magento is an open-source PHP based e-commerce platform that apart from having robust features, provides extreme flexibility to the business owners to manage the content, appearance, and functionality of their e-commerce store. Furthermore, it offers a flawless administration interface that involves an effective marketing, search engine optimization, and inventory management tools to give sellers an ability to create sites according to their business requirements. Another benefit of selecting Magento as your e-commerce solution is it provides a potent combination of extremely scalable layout and an extensive support network. Besides the unparalleled benefits that Magento is offering, it has been added to its reputation as being one of the highly reliable amongst other shopping cart owners accounting the ROI it renders. Magento can be easily integrated with your online shopping website to create a dynamic interface that not only sells and compels, but also offers a convenient experience to visitors. Let us see what else makes Magento the most...
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How to choose a CMS for your eCommerce store?

How to choose a CMS for your eCommerce store?

When you make the decision of leaping into the online world to sell your products and services on the Internet, thousands of doubts arise. Most likely, you will wonder about which content management system (CMS) you should use to set up your online store. If you open your online store, you probably won’t choose a CMS as such (e.g. WordPress), but an eCommerce solution that includes CMS features. There are many eCommerce solutions with CMS features,  but the main thing is knowing which elements or characteristics you should take into account to distinguish between them and choose the one that best suits your needs and those of your business. The most frequent ones are: User Experience: this includes such aspects as simple, clear navigation and the website load speed. Product page: showing several images with the possibility of zooming in, cross-sale and recommended products, viewing from all devices, product comparisons, etc. Payment processes: integration of different payment methods (PayPal, transfer, card, etc.), as well as...
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Speed Up Your eCommerce Store: WPO tricks for Prestashop

Speed Up Your eCommerce Store: WPO tricks for Prestashop

Not long ago, I read in ecommerce-news that “almost half of users would leave a purchase if the online store loads slowly”. We have all experienced this: losing our patience and leaving the home page, the product sheet, the purchase process… We pay almost €60 every month for a broadband connection. Why wait? Lost seconds equal lost sales, and the page load is also important for SEO. Google will treat you better if your online store pages load quickly. Need more data? Visit this HubSpot page: 40% of people will abandon a web page if it takes more than three seconds to load. Bing– A page that was 2 seconds slower resulted in a 4.3% drop in revenue/user. Google– A 400 millisecond delay caused a 0.59% drop in searches/user. Netflix – Adopting a single optimization, gzip compression, resulted in a 13-25% speedup and cut their outbound network traffic by 50%. There you have it: take care about the load time. Being slow equals losing money. In Prestahop, there...
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CMS for eCommerce: Magento

CMS for eCommerce: Magento

Magento was developed by Varien, a company that developed online stores using the osCommerce CMS, and was launched in March 2008. Since June 2011, when 100% of Varien was bought by eBay, it has belonged to this company. Magento is developed in PHP on MySQL, using Zend Framework. In addition, one of its main features is the use of EAV (Entity-Attribute-Value) as a way of storing data. My personal view about EAV in Magento as a developer is that it provides great flexibility when it comes to extending functionalities, as it enables the processing of any new model in a systematized way. However, this choice has the drawback of considerably increasing the number of database accesses. These problems can currently be mitigated by using caches (both external and database caches) and flat tables. One of the main features of Magento is the large amount of functionalities which it offers with no need for extensions, although such a wide range of options can sometimes...
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CMS for eCommerce: Magento, PrestaShop, and Shopify

CMS for eCommerce: Magento, PrestaShop, and Shopify

In this series of posts I will examine and compare different eCommerce CMSs. The three CMSs that are possibly most popular right now are Magento, PrestaShop, and Shopify. These are three solutions which I know well and have worked with, and even though I may leave other promising systems out (I’m thinking of OpenCart), these three are, in my view, the three main platforms at this time. In this post I will give a general overview, continue with an individual examination of each solution, and finally give my conclusions in my last post. I have used Google Trends to provide a historical introduction to the birth and evolution of these three CMSs. I have opted to compare these three solutions with the previous reference in eCommerce CMS: osCommerce. This is simply a measurement of interest, based on the number of Google searches for these terms. Magento started to take off in mid-2007, while PrestaShop did so one year later, and interest in Shopify wasn’t...
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eCommerce CMS: What Is A CMS?

eCommerce CMS: What Is A CMS?

A CMS (Content Management System) is a software system to publish, edit, and change contents, as well as to modify the visual look of contents. In the case of eCommerce, the main source of contents that feeds the management system are the products for sale. In addition, you should consider some additional functionalities due to the peculiarities of this area. For example, you should be able to link a set of items to a user in the form of a shopping cart or a completed purchase. In this post I will describe the features which an eCommerce CMS must provide – in particular the main features which you should assess when it comes to choosing a management system for an online store. What is a CMS? When it comes to choosing a content management system, you should consider all the possible cases in which those contents will be used. From a practical point of view, you shouldn’t overgeneralize, as that would require the CMS...
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