Guide for Content Marketing for E-commerce Website

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[Guest post by Lucy Barret] As the E-commerce industry is growing rapidly with each passing day, a good number of entrepreneurs and merchants/retailers are creating interactive and professional-looking online stores to boost their business clout all around the globe. The success and expansion of your E-commerce website largely depend on its brand visibility across different […]

4 Great Ways to Increase Site Visitors and Generate More Leads

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[Guest post by Brian Zeng] Any online marketer worth his nickel knows that steady traffic is the lifeline of a website. So, wouldn’t it be great if your website traffic just kept getting better and better irrespective of the ever changing e-commerce trends or significant market stints? Unfortunately, no magic wand can keep increasing your […]

7 Content marketing tips to increase conversion rate

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[Guest post by Gloria Kopp] It can take a great deal of hard work, skill and usually money to drive significant amounts of traffic to your website. Converting those numbers from mere observers to actual customers involves an entirely different set of skills. But, getting potential customers to actually visit your page is half the […]

How Videos have Transformed the Essence of Product Websites

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[Guest post by Anurag Gupta] Ecommerce websites have evolved exponentially in sync of the ever-changing whims and needs of the customers. The rise in the connectivity has ceaselessly facilitated the automation of marketing processes and businesses are analyzing real-time data to figure out effective ways to engage each individual customer. Gone the days of blatant cold […]

How to Supercharge Content Marketing for Your eCommerce

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[Guest post by James D. Burbank ] Content marketing has been with us for quite some time now and only the blindest and the most delusional ecommerce owners are not at least giving it a go. Simply put, content marketing has become an inseparable part of promoting one’s ecommerce business online and there are no two […]

Marketing techniques for eCommerce (VI). Content Marketing

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We continue the series of posts on Marketing Techniques for eCommerce with the use of Content Marketing. Those of us who work in Digital often talk about the voice of the consumer, content marketing, and content curators. But the reality is obvious: content is prince and user is king. Do we write for the user? […]

What should product content be like in your online store?

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When you decide to take the leap to eCommerce to sell your products online, you shouldn’t worry only about creating the online store itself (choosing the platform, development, design, etc.). You should also consider the contents that will be part of your store. Preparing the information and data, the images and texts that will describe […]

How to generate quality contents for an online store

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What should I tell you about? Focus on what you should do or what you shouldn’t? Nice dilemma. Let’s start by laying the groundwork. Content marketing (and contents) are becoming more and more important. Here’s a graph mentioned by Natzir in his Twitter account so you can get an idea of how important contents are […]

Download the Digital Trends on 2014 by DMAW

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Now you can download the new publication in DMAW (Direct Marketing Association of Washington). For me, it has a huge pleasure to can collaborate. At the international professional section you can read my little contribution. I hope this information would be for your interest. Is an interesting article about my opinion about Digital Trends in […]