Guide for Content Marketing for E-commerce Website

Guide for Content Marketing for E-commerce Website

[Guest post by Lucy Barret] As the E-commerce industry is growing rapidly with each passing day, a good number of entrepreneurs and merchants/retailers are creating interactive and professional-looking online stores to boost their business clout all around the globe. The success and expansion of your E-commerce website largely depend on its brand visibility across different search engines. Just setting up your website and listing your products won’t gonna deliver appropriate results for you as there are of various E-commerce portals. It becomes quite tricky for novice E-commerce website owners to earn a healthy ROI and higher online sales. They first need to establish a unique presence on the web and this is where content marketing comes into play. A well-executed content marketing strategy can help you attract the targeted web traffic to your E-commerce website with ease. This can help you generate quality leads, boost your conversion, grow your social media traffic and increase your online sales. But, how can you do that?...
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4 Great Ways to Increase Site Visitors and Generate More Leads

4 Great Ways to Increase Site Visitors and Generate More Leads

[Guest post by Brian Zeng] Any online marketer worth his nickel knows that steady traffic is the lifeline of a website. So, wouldn't it be great if your website traffic just kept getting better and better irrespective of the ever changing e-commerce trends or significant market stints? Unfortunately, no magic wand can keep increasing your Web traffic forever. As it happens, most marketers struggle to increase the number of site visitors at some point. However, there are ways to increase Web traffic and generate more leads without breaking into a sweat. Whether you are trying to hook your first prospect or the 100,000th customer, you will need to think creatively and innovatively. When you have a carefully designed strategy, it's not that difficult to increase your Web traffic. The following four ways should certainly help. 1. Attract Customers with Quizzes, Contests and Giveaways Quizzes, contests, and giveaways are a great way to give short-time boost to your traffic and generate leads instantly. When BuzzSumo...
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7 Content marketing tips to increase conversion rate

7 Content marketing tips to increase conversion rate

[Guest post by Gloria Kopp] It can take a great deal of hard work, skill and usually money to drive significant amounts of traffic to your website. Converting those numbers from mere observers to actual customers involves an entirely different set of skills. But, getting potential customers to actually visit your page is half the battle, so once you've achieved that, don't let it go to waste. Make the most of each and every page visit, using these 7 tips, so you're seeing the highest possible conversion rate. 1. Organize your content Over time, you'll develop a large library of resources for your customers to reference. Make it easy for them to access all of that information by keeping it organized and search engine optimized. An On-Page Optimization Tool can help you determine if each element of your page is reaching its full potential, by seeing things through the eyes of the search engine. And, if you've decided to add outside sources, by...
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How Videos have Transformed the Essence of Product Websites

How Videos have Transformed the Essence of Product Websites

[Guest post by Anurag Gupta] Ecommerce websites have evolved exponentially in sync of the ever-changing whims and needs of the customers. The rise in the connectivity has ceaselessly facilitated the automation of marketing processes and businesses are analyzing real-time data to figure out effective ways to engage each individual customer. Gone the days of blatant cold calling and one-shoe-fits-all mentality of the marketers, the traditional advertising is now struggling hard to compete with today’s content marketing and hyper-targeting. Creating impeccable on-site experience is the ultimate objective of the modern marketers. We no longer struggle with the incompatible technologies, and as a result “videos” are becoming a sound medium for brands to address their customers. With 73% of consumers more likely to buy products after watching a video, it has become essential to incorporate this powerful medium to answer the concerns of visitors once they land on your product website. How Videos Help? Let's say, your brand offers winter wear online. An e-commerce site featuring product videos that...
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How to Supercharge Content Marketing for Your eCommerce

How to Supercharge Content Marketing for Your eCommerce

[Guest post by James D. Burbank ] Content marketing has been with us for quite some time now and only the blindest and the most delusional ecommerce owners are not at least giving it a go. Simply put, content marketing has become an inseparable part of promoting one's ecommerce business online and there are no two ways about it. The most impactful consequence of this is that your average, work-to-rule content marketing does not cut it any longer. In order to really stand out, an ecommerce owner/manager will need to take it to another level. Today, we will be talking about some of these advanced content marketing techniques that you can utilize in order to make your online shop more alluring and popular. Power up your Blog Before anything else, it is probably time to give your blog an overhaul. It is far more likely than not that your blog is not all that it could be. In all likelihood, you are writing about the...
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Marketing techniques for eCommerce (VI). Content Marketing

Marketing techniques for eCommerce (VI). Content Marketing

We continue the series of posts on Marketing Techniques for eCommerce with the use of Content Marketing. Those of us who work in Digital often talk about the voice of the consumer, content marketing, and content curators. But the reality is obvious: content is prince and user is king. Do we write for the user? In an online store it is quite something to say that product descriptions in addition to mere SEO can help you sell or not. This post is not meant to rediscover the wheel, but rather about how to correctly apply Content Marketing in your eCommerce store, and how to benefit from it. Benefits of applying content marketing to eCommerce Jazz up your store The greatest danger for online stores is not updating, particularly as regards SEO. Publishing contents on a regular basis (the more and the higher quality the number) solves this problem. Extensive information about your products Content marketing is very good to explain in depth what you...
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What should product content be like in your online store?

What should product content be like in your online store?

When you decide to take the leap to eCommerce to sell your products online, you shouldn’t worry only about creating the online store itself (choosing the platform, development, design, etc.). You should also consider the contents that will be part of your store. Preparing the information and data, the images and texts that will describe your products, should take up a large part of your efforts. You should spend whatever time is necessary on them, as they can be crucial when it comes to making sales, which is your ultimate goal. Very often, we come across mistakes such as: Low-quality images or pictures which don’t show the picture well. Products with no descriptions or non-descript texts which don’t actually convey anything. Duplicate contents, cut-and-paste texts from the manufacturer’s website, etc . Here are some tips to create good contents for your online store: PRODUCT DESCRIPTIONS Include all the information you have. Present information in a clear, well-structured way. Try to make the product name appear more than once, though always...
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How to generate quality contents for an online store

How to generate quality contents for an online store

What should I tell you about? Focus on what you should do or what you shouldn’t? Nice dilemma. Let’s start by laying the groundwork. Content marketing (and contents) are becoming more and more important. Here’s a graph mentioned by Natzir in his Twitter account so you can get an idea of how important contents are becoming. Ok. Let’s get moving. How to create good contents for your online store? First of all, you should define your goal:  SEO Attracting users Generating trust Answering questions / being useful Another goal You will usually say “SEO”, because that’s what spring into most people’s minds when they think about contents. That’s not bad at all, but if you write for SEO, you need to know how to write for SEO. Some very good agencies specialize in this, and they are much less likely to mess up when they write for SEO. Let me explain. You will usually say “I’m going to generate some contents. These are the keywords I’d like to position”, or...
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Download the Digital Trends on 2014 by DMAW

Download the Digital Trends on 2014 by DMAW

Now you can download the new publication in DMAW (Direct Marketing Association of Washington). For me, it has a huge pleasure to can collaborate. At the international professional section you can read my little contribution. I hope this information would be for your interest. Is an interesting article about my opinion about Digital Trends in 2014. Yes, I have a crystal ball to predict the future. Under my point of view, in USA BrainSINS begins to have a heavy weight. We have a georgeous pride for this reason. Enjoy the publication, and tell us your opinion! :) To download is easy, to click in the next link;  1FInal LOWRES_DMAWAdVentsDecember2013  ...
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Content Marketing: Different Content Types, Different Channels

Content Marketing: Different Content Types, Different Channels

Even though the core of any Content Marketing strategy is a blog, we should be clear that Content Marketing goes much farther than a blog. To begin with, we must be clear about the different ways to spread contents which, even if generated in a blog, can be distributed through different channels, depending on the type of content and your presence in each channel. Then there are many channels to generate contents which are more or less suitable depending on the content type. In this post we will overview the main channels to create contents and obtain the best possible results. We will leave for another post the channels that can be used to spread each type of content, as well as the content strategy for each of the social networks where you have a presence. Content Creation The core of any content marketing strategy is usually a blog. A blog is a very versatile tool, as it allows you to publish all...
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