eCommerce Inspirations: 6 Ways Large eCommerce Sites Convert Millions of Customers

eCommerce Inspirations: 6 Ways Large eCommerce Sites Convert Millions of Customers

[Guest post by Erika Brookes] Few things are more frustrating for an online retailer than realizing that their traffic isn’t converting. How do larger eCommerce stores manage to get so many conversions? Many marketers will tell you that the answer is simple; big stores have bigger marketing budgets. While that is certainly true, there are some conversion tactics that these large eCommerce stores use that you can adopt as well. Ready for some eCommerce inspiration? Here are six key strategies that large eCommerce sites use to attract and convert millions of customers: They Build Customer Trust If you want shoppers to buy from your online store, it’s essential that you build their trust. A customer isn’t going to make a purchase or willingly give away their information if they don’t think your store is trustworthy. Large eCommerce sites know this, which is why most them won’t be seen without the following on their site: Trust signals: Most online shoppers look for visual cues to tell them whether...
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Identifying underperforming product pages at scale

Identifying underperforming product pages at scale

[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands of pages to look through, it is sometimes difficult to scale the analytics process. Under most circumstances, at PureNet we recommend clients use standard Google Analytics with Ecommerce tracking (and tag manager if appropriate) as the majority of the time this works well enough. However it can sometimes be a good idea to perform a detailed analysis of an Ecommerce store’s pages from time to time. As it happens, it’s possible to do this at the same time as auditing your site for SEO errors, using the Screaming Frog tool (available at screamingfrog.co.uk.) We’d highly recommend purchasing the full version as it only costs £149/$184 a year, and...
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What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

[Guest post by Keval Padia] In the previous article on the reasons for high bounce rate on product pages, we have seen the contributing factors in details. Whatever are the causes of bounce rates in most ecommerce websites, the product pages see most people abandoning the site and going elsewhere. While bounce rate will always be there with proactive steps you can mitigate them to a minimum. What are the steps? Well, we are here to explain them. But before that let us understand what make most people visit and leave a site just within less than a minute. Here are few reasons that explain leaving an ecommerce page: The users do not have an easy and comfortable browsing experience. Your site is just being considered as a place to compare prices instead of buying. You lack product details. The checkout process is difficult and time-consuming. Each of the above-mentioned points is told from the user's perspective and that can further be explained in details. When...
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4 Ways To Craft A CRO Friendly Product Description

4 Ways To Craft A CRO Friendly Product Description

[Guest post by Krithika Siddharth] No matter how often people claim that product photography is the most important part of a product page, we will, respectfully, disagree. From our work with several eCommerce clients, we’ve found that the most important part of a product page: The product description field. In fact, only when you have the perfect picture powered with the right information will it make the customer click on the ‘Buy Now’ button. With this in mind, we have crafted 4 actionable tips to write a conversion rate optimization friendly product description, increasing sales along the way. How To Fit In Keywords Organically To Improve SEO As Well As CRO Including SEO keywords organically into a product description is tough. But, when done right, it boosts your product’s ranking drastically. Thankfully, with the recent Google updates, keyword stuffing is greatly looked down upon and can be penalized. It’s sufficient to have the keyword once in the optimized product title to get the desired search...
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25 Actionable ecommerce Conversion Hacks

25 Actionable ecommerce Conversion Hacks

[Guest post by Khawar Zaman] Did you know that internet is populated with somewhere between 12-24 million ecommerce websites? What’s more intriguing is the fact that only about 3% of them (650,000) are able to earn more than $1000 in annual sales? If that doesn’t catch your attention, what about the fact 35% of online businesses are stuck with a conversion rate of 1% or less? Fact of the matter is that most of the online business lack in one area or the other, which results in them failing to achieve their dream success. And one of the biggest reasons behind this is that they don’t get access to quality information and guidance they need in overcoming the steep challenges inherent to virtual world. Its factors like these, which prompted Technorian, a UK based IT services startup to come up with a comprehensive compilation featuring 25 ecommerce conversion hacks, which can dramatically improve the odds of your ecommerce success. It is full of eye opening...
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7 Visitor Retention Strategies you are Missing Out On

7 Visitor Retention Strategies you are Missing Out On

[Guest post by John Dorian] Struggling with ways of getting more traffic to your website? You are not the only one. But what if there is a way to do more with the same amount of traffic? More than that, what if this way could help you gain more visibility in the search engines? Throughout this article, I am going to show not one, but seven methods you can start using right away. Let's start with the following idea: the longer a visitor stays on your e-commerce site, the better the chances are for him/her to complete a purchase. Taking it as the foremost objective, we have some ideas of how to improve the visitor's experience throughout the store. 1. Visitor follow-up I am a regular listener of Pat Flynn's podcast for a few years now. During an episode on his website redesign, he mentioned how he likes to pick a visitor once a week to have a chat on Skype. Through this face to face conversation he asks a lot...
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How to Create an Effective Landing Page of Your Ecommerce Website?

How to Create an Effective Landing Page of Your Ecommerce Website?

[Guest post by Rochelle Ceira] You have the best and reasonably priced products from the market on your ecommerce store, but yet you don’t witness great sales figure. What is the problem? The problem must be in your ecommerce landing page design. As a buyer I will never indulge in an activity on an ecommerce store if its landing page is boring or does not provide desired information in one go! I will simply scroll from top to bottom and then move to next website. An ecommerce site’s landing page undoubtedly leaves an ever lasting impression on potential customers. Thus, if the landing page of your ecommerce store is ineffective, then it might not compel your potential customers to make a purchase or take any other significant, step further. Remember that your ecommerce website’s landing page should deliver a clear message to the visitors. It should also provide information that ultimately engages them with the products and converts them into potential leads and then customer. The conversion behaviors...
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The psychology behind optimizing your online store

The psychology behind optimizing your online store

[Guest post by Proonto ] Wouldn’t it be great to know what our customers think and feel while browsing our online store? Wouldn’t you pay good money to know and understand the decision making process of buyers? Having that kind of information allows retailers, online and not, to optimize their service according to their customer’s needs. The amazing things is that today we don’t have to spend a fortune to get a hold of that kind of valuable insight because a lot of it is already accessible to anyone who seeks it. Understanding consumer psychology is crucial to anyone who is in the business of selling. B2C, B2B- it doesn’t matter. At the end of the day the people who buy from you are driven by emotions and instincts. What is Consumer Psychology "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these...
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14 Elements that Helps to Increase your Conversion in eCommerce #infographic

14 Elements that Helps to Increase your Conversion in eCommerce #infographic

Marketizator has published an interesting infographic where they show 14 elements of the product page that helps any eCommerce website to increase their conversion. Some of the most important highlights from this infographic: High quality images are required It's needed to allow users to zoom in the images or to visualize high-res photos from details of the product, including fabrics, cuts, designs, etc. Videos and 360º views of the products are a plus Include original copy product descriptions with a killer copy Call to actions need to be clear and easy to identify Shipping taxes and return policy available and visible Include recommendation systems to show cross-sells, up-sells or personalized recommendations ...
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Conversion Rate Optimization Infographic

Conversion Rate Optimization Infographic

RedEye has published the report "2013 Conversion Optimization Report", using data extracted by Econsultancy. From this report, they have extracted the main highlights and created an interesting infographic about Conversion Rate Optimization: 90% of the companies claim that CRO has become more important, and 59% consider it crucial to their digital marketing strategy 79% of the companies that have one or more persons responsible for this area had improved their conversion rates Only 26% of the companies have a structured approach to CRO A/B testing is the method most currently used for improving conversion 55% of companies consider Usability Testing as highly valuable 67% of companies that use three or more methods saw a large increase in sales Only 29% of companies currently implement car abandonment analysis, yet it shows the highest correlation to increased sales. 79% of companies that use cart abandonment analysis saw an increase in sales. ...
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