How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

[Guest post by Liakat Hossain] The search functionality of your ecommerce site is one of the most important tools of conversion. About 88% people research online before buying a product. But often times, a simple spelling mistake can make you lose potential customers. Suppose you are looking for children’s books on Amazon.com. What happens if you mistakenly type childrn's book age 1 to 5? Note that a simple typo returns 0 results for your query. While a big site like Amazon can get away with this, your ecommerce site will definitely face a decrease in conversion if your search bar can’t suggest correct spelling alternatives. The spelling mistake is not the only thing that your search bar should address. For our second example, suppose someone is searching for women's blue jacket under $100. A typical text-based search will return a thorough list of products containing the keywords women’s, blue, jacket, under and $100. Many of these products can be irrelevant. Or worse, the site search can...
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5 Things To Consider When Defining Competitors For Price Monitoring

5 Things To Consider When Defining Competitors For Price Monitoring

[Guest post by Daria Samokish] Who can tell the Category Manager how to correctly define competitors for price monitoring or what is in fact, competitive pricing analysis? We aim to raise the relaxing smile on your face [with this article] telling you how to build a pricing strategy towards competitors and grow the KPIs without growing white hairs. Shown:Without white hairs Competitive Pricing Analysis E-commerce retail market is highly competitive, so a Category Manager is engaged with general strategies to counteract the activities of competitors. According to the latest PWC research, price is the key factor of a purchasing decision. Well, let’s make the best use of competitive pricing intelligence. Surely, while making a competitor’s analysis you are guided by the following points: Detect the competitors actually affecting your sales. Find your price positioning towards market price/competitors’ prices. Sell some products at a higher price without a loss of profit. Define the most sensitive product categories to each of the competitors’ changes. Save the time...
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Guide for Content Marketing for E-commerce Website

Guide for Content Marketing for E-commerce Website

[Guest post by Lucy Barret] As the E-commerce industry is growing rapidly with each passing day, a good number of entrepreneurs and merchants/retailers are creating interactive and professional-looking online stores to boost their business clout all around the globe. The success and expansion of your E-commerce website largely depend on its brand visibility across different search engines. Just setting up your website and listing your products won’t gonna deliver appropriate results for you as there are of various E-commerce portals. It becomes quite tricky for novice E-commerce website owners to earn a healthy ROI and higher online sales. They first need to establish a unique presence on the web and this is where content marketing comes into play. A well-executed content marketing strategy can help you attract the targeted web traffic to your E-commerce website with ease. This can help you generate quality leads, boost your conversion, grow your social media traffic and increase your online sales. But, how can you do that?...
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eCommerce Inspirations: 6 Ways Large eCommerce Sites Convert Millions of Customers

eCommerce Inspirations: 6 Ways Large eCommerce Sites Convert Millions of Customers

[Guest post by Erika Brookes] Few things are more frustrating for an online retailer than realizing that their traffic isn’t converting. How do larger eCommerce stores manage to get so many conversions? Many marketers will tell you that the answer is simple; big stores have bigger marketing budgets. While that is certainly true, there are some conversion tactics that these large eCommerce stores use that you can adopt as well. Ready for some eCommerce inspiration? Here are six key strategies that large eCommerce sites use to attract and convert millions of customers: They Build Customer Trust If you want shoppers to buy from your online store, it’s essential that you build their trust. A customer isn’t going to make a purchase or willingly give away their information if they don’t think your store is trustworthy. Large eCommerce sites know this, which is why most them won’t be seen without the following on their site: Trust signals: Most online shoppers look for visual cues to tell them whether...
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3 More Reasons Why ECommerce Business Should Build A Progressive Web App

3 More Reasons Why ECommerce Business Should Build A Progressive Web App

[Guest post by Pravya Pavin] Progressive web app came into being in 2015, decoding and connecting every loophole in the functioning of websites and apps and turning it into an amazing thing called a ‘web app’. Alibaba.com, the world’s largest online B2B trading platform, after implementing PWA, saw 76% increase in total conversions across browsers. Housing.com lowered it bounce rate by 40%. PWA is an amalgamation of all the best features of websites and native apps. With its dynamic capabilities, it has made online experience smoother and easier. Almost everyone has internet access in their mobiles now, making mobile the unanimous choice to browse the internet. When websites couldn't deliver the desired user experience, apps were invented to give a richer experience. The expectation have just skyrocketed ever since. The complexity of satisfying the needs of the user has grown exponentially over the years. The industry which has benefitted the most out of PWA is the ecommerce industry. To start with, people are skeptical...
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Identifying underperforming product pages at scale

Identifying underperforming product pages at scale

[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands of pages to look through, it is sometimes difficult to scale the analytics process. Under most circumstances, at PureNet we recommend clients use standard Google Analytics with Ecommerce tracking (and tag manager if appropriate) as the majority of the time this works well enough. However it can sometimes be a good idea to perform a detailed analysis of an Ecommerce store’s pages from time to time. As it happens, it’s possible to do this at the same time as auditing your site for SEO errors, using the Screaming Frog tool (available at screamingfrog.co.uk.) We’d highly recommend purchasing the full version as it only costs £149/$184 a year, and...
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8 Science-Backed Email Marketing Techniques to Increase Conversions

8 Science-Backed Email Marketing Techniques to Increase Conversions

[Guest post by Mary Ade] That email marketing works is not contestable. You just may want to take your performance a notch higher and that is where this article comes in. It discusses data-backed strategies for getting more value from your email campaigns. Read for more. 1.- 53% of emails are opened on mobile. You’re better off optimizing your emails for mobile. Mobile email wasn’t a thing to worry about a few years back. Now, it’s a force to reckon with. More than 50 percent of emails now get opened on mobile devices, according to this Litmus Research. If you have an email list of 50,000 contacts, this means 25,000 (or more) will view your emails through mobile devices. Now, that’s huge and you definitely want to take advantage of that to boost conversions. You definitely don’t want your emails looking wonky on mobile devices. So, how do you optimize your emails for mobile opens? Optimizing Your Emails for Mobile Opens Are you in a situation...
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ECommerce Store Optimization Tips That Wins Customers

ECommerce Store Optimization Tips That Wins Customers

[Guest post by Alex Jone] Setting up your e-commerce page proficiently can help you to win maximum ROI. With better images and proper descriptions, harnessing the video power and even adding some product reviews, it won’t be long when your ecommerce website can attract maximum human traffic. But, that’s not the end of story. You need to be aware of some store optimization tips, which can help in doubling up your customer ratio. There are some easy and implementable steps available, which will help in increasing your current conversion rate. For that, you just need to focus on the site’s look, user experience, and its overall feel. In short, this entire journey is termed as e-commerce optimization. Get your homepage under control Even before you plan to invest money in any of the display advertisement or paid search campaign, it is always imperative for you to structure your site and even get your homepage down. Well, a significant ecommerce website would like to offer you...
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6 Trends to Dominate Ecommerce in 2017

6 Trends to Dominate Ecommerce in 2017

[Guest post by Keval Padia] Ecommerce thanks to mobile commerce are growing rapidly. As per a recent prediction by eMarketer, spending through online shopping reached the all-time peak in 2016 amount bigger than $22 trillion. The same figure is expected to reach at least $27 trillion in 2020. So, how much share from this pie of growth your ecommerce business going to grab? Are you ready with all the upcoming trends that are going to rule ecommerce in 2017 and beyond? Let's have a look at the biggest ecommerce trends for 2017. 1. Shopping experience must be dynamic Just like dynamic user experience in web interfaces, shopping must also be dynamic across ecommerce stores. Instead of competing just for sell your products or services you need to offer gratifying experience in order to make your customers your brand ambassadors. The unmatched shopping experience is what going to make your brand loud and conspicuous. From optimizing performance to a smart intuitive interface that minimizes...
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5 Things That Make Retail Apps Successful

5 Things That Make Retail Apps Successful

[Guest post by Tushar Vijay] By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact changed the way people shop. 30% of all the shopping in the USA happens via a mobile app today. Well, as retailers ride into the most profiting season of 2016, here are some ways to make their mobile apps perform better. 1. Designing for multiple devices By this time, you already know about responsive designing. Well, it is most relevant when we are talking about retail marketing. Today, there’s a new term that has been changing the way we develop and design our websites. “Fluid responsiveness” ensures that an app doesn’t just perform well in the range of a single OS but also adjusts seamlessly to other screens....
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