Cart Abandonment: Holiday Email Retargeting Ideas

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[Guest post by Erin Feldman] The holiday season is a huge season for ecommerce businesses. The surge of online traffic at this time of the year is superb. Sadly, not all of those who do view your products will end up buying – not even those that already have products on their carts! Cart abandonment is […]

How to automate more of your marketing

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[Guest post by Jilly Badanes from Viraltag] Anyone running a small business typically has a to-do list much longer than anyone could accomplish in a day. So how can you get ahead without sacrificing quality? The answer is by finding opportunities to save time with automation and outsourcing. Marketing automation means using tools and services to […]

A guide to encouraging users to register (part 2)

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We continue with our guide to encouraging users to register. In my previous article I focused on Usability and on the time and place where you should ask users for their data. Today I will discuss other important issues to obtain more user emails. Offer them something special Why should I want to register or […]

A guide to encouraging users to register (part 1)

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We have talked many times about strategies to improve online store conversion rates, always from the point of view of final conversion (sales).  In this case we will focus on intermediate conversion, that is, on how to capture leads to include in your newsletters, or else to launch a commercial action on those leads. Initial […]

Personalizing eMail Communications in eCommerce

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Last week we published an article in Hubspot regarding email marketing personalization. In this article, we explain why personalization is critical for eCommerce websites, how personalize email newsletters and transactional emails, and the main benefits you can expect from that strategies. Hope you enjoy the article.