How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

[Guest post by Liakat Hossain] The search functionality of your ecommerce site is one of the most important tools of conversion. About 88% people research online before buying a product. But often times, a simple spelling mistake can make you lose potential customers. Suppose you are looking for children’s books on Amazon.com. What happens if you mistakenly type childrn's book age 1 to 5? Note that a simple typo returns 0 results for your query. While a big site like Amazon can get away with this, your ecommerce site will definitely face a decrease in conversion if your search bar can’t suggest correct spelling alternatives. The spelling mistake is not the only thing that your search bar should address. For our second example, suppose someone is searching for women's blue jacket under $100. A typical text-based search will return a thorough list of products containing the keywords women’s, blue, jacket, under and $100. Many of these products can be irrelevant. Or worse, the site search can...
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4 Great Ways to Increase Site Visitors and Generate More Leads

4 Great Ways to Increase Site Visitors and Generate More Leads

[Guest post by Brian Zeng] Any online marketer worth his nickel knows that steady traffic is the lifeline of a website. So, wouldn't it be great if your website traffic just kept getting better and better irrespective of the ever changing e-commerce trends or significant market stints? Unfortunately, no magic wand can keep increasing your Web traffic forever. As it happens, most marketers struggle to increase the number of site visitors at some point. However, there are ways to increase Web traffic and generate more leads without breaking into a sweat. Whether you are trying to hook your first prospect or the 100,000th customer, you will need to think creatively and innovatively. When you have a carefully designed strategy, it's not that difficult to increase your Web traffic. The following four ways should certainly help. 1. Attract Customers with Quizzes, Contests and Giveaways Quizzes, contests, and giveaways are a great way to give short-time boost to your traffic and generate leads instantly. When BuzzSumo...
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The Difference between Optimizing for Google Ads and Amazon Ads

The Difference between Optimizing for Google Ads and Amazon Ads

[Guest post by Ron Dod] The world has witnessed a clash of the titans between Google and Amazon Ads, each fighting for supremacy in the market. eCommerce merchants can use both. But there are differences between these two platforms, and even though there are similarities, you should take each platform separately, optimizing ads on each platform for the best results. We will outline the key differences to help you reap the full benefits on both Google Ads and Amazon Ads. In the Blue Corner, the Reigning Champ, Google Ads The fundamentals of optimizing Google Ads and PPC campaigns is two-fold: target the right traffic that will convert on your site, and minimize the amount of ad budget wasted on disinterested or poorly converting leads. This requires monitoring, testing, and refining your campaigns constantly to reach and surpass your conversion goals. Most online retailers can’t afford to waste thousands of dollars on a blanket PPC campaign to sift through the rubble to find what works. So how do...
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7 Predictions on the Future of Digital Marketing

7 Predictions on the Future of Digital Marketing

[Guest post by Vaishali Sharma] With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of digital marketing: 1. Google’s AMP Initiative Google’s Accelerated Mobile Pages initiative has created a history in the digital marketing sector. Through this newly developed project, Google aims at improving the loading time of website pages in mobile and hand-held devices. It also emphasizes on enhancing the site usage, user-friendliness, and experience of consumers, from their personal devices. With the AMP program, online marketers especially the SEO professionals are putting more effort in boosting SEO campaigns for mobile sites. They are gradually emphasizing on higher ranking in the mobile search engines. At the same time, web developers are giving more time in making a website responsive, so that it easily...
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Identifying underperforming product pages at scale

Identifying underperforming product pages at scale

[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands of pages to look through, it is sometimes difficult to scale the analytics process. Under most circumstances, at PureNet we recommend clients use standard Google Analytics with Ecommerce tracking (and tag manager if appropriate) as the majority of the time this works well enough. However it can sometimes be a good idea to perform a detailed analysis of an Ecommerce store’s pages from time to time. As it happens, it’s possible to do this at the same time as auditing your site for SEO errors, using the Screaming Frog tool (available at screamingfrog.co.uk.) We’d highly recommend purchasing the full version as it only costs £149/$184 a year, and...
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What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

[Guest post by Keval Padia] In the previous article on the reasons for high bounce rate on product pages, we have seen the contributing factors in details. Whatever are the causes of bounce rates in most ecommerce websites, the product pages see most people abandoning the site and going elsewhere. While bounce rate will always be there with proactive steps you can mitigate them to a minimum. What are the steps? Well, we are here to explain them. But before that let us understand what make most people visit and leave a site just within less than a minute. Here are few reasons that explain leaving an ecommerce page: The users do not have an easy and comfortable browsing experience. Your site is just being considered as a place to compare prices instead of buying. You lack product details. The checkout process is difficult and time-consuming. Each of the above-mentioned points is told from the user's perspective and that can further be explained in details. When...
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What is causing high bounce rate on your eCommerce Site’s Product Page?

What is causing high bounce rate on your eCommerce Site’s Product Page?

[Guest post by Keval Padia] Bounce rate is one of the most important metrics for any website. But for ecommerce sites, it holds special significance as it unveils the situation for each product page and customer interaction with them. It is considered as a key performance indicators or KPI that every ecommerce site needs to monitor and assess from time to time. You need to have a clear idea about what the permissible bounce rate should be and what is the alarming figure. Let us explain here various aspects related to bounce rate in ecommerce sites and the possible factors contributing to it. What Is Bounce Rate? When a website visitor after landing on a web page leaves it without going to other pages or sections of the website is referred as an instance of ‘bounce’. Now the bounce rate is calculated as per the instances of bounce per 100 visitors. For example, when 363 instances of bounce are found per 1000 visitors, the...
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Choosing the Right Mobile Messaging Channel for Your E-Commerce App

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more than 70 percent of the world’s population will subscribe to a mobile service by 2020. If you sell products or services, you may already have a mobile app or be considering developing one in the future. Advantages of an app — in addition to improving the customer experience — include increasing brand loyalty and the ability to communicate directly with consumers. With more and more people using smartphones and other digital devices to access the internet, it’s a no-brainer that your marketing strategy should include mobile messaging, but with as many options as we have available, which messaging channel is the best? Messaging Channel Choices Email is among your choices...
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6 Ecommerce Branding Cornerstones For 2017

6 Ecommerce Branding Cornerstones For 2017

[Guest post by Patrick Foster] What makes for a great ecommerce brand for 2017? What key branding messages and developments should you be focusing on for the coming year? Here are some of the important ecommerce shifts and trends that will be important for your brand. Personalized & targeted content Personalization and selling are becoming increasingly intertwined – people want to be sold things in a way that feels friendly and intimate – not automated and generic. There is an increased need for sellers to become more involved in people’s purchase habits and embrace online customer data in order to deliver more targeted and personalized sales experiences. Retargeting customers with ads and sending out personalized offers and deals via email are a great way to offer value (and pick up on potential sales income). Chat bots are becoming more common in online retail as chat bot technology advances and the consumer appetite for conversational commerce grows. Need to up your email marketing game? Check out this awesome...
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How B2B Marketers Promote Mobile Applications

How B2B Marketers Promote Mobile Applications

[Guest post by Shahid Mansuri] In the B2C space, everyone can notice the importance of marketing. Equally significant the marketing is in the B2B space especially when each and every business is transforming their model to mobile applications or having a mobile version of their model. Mobile app developers have been playing a huge role over the last few years by enabling end users to have access to different services along with the opportunity to render the same within the tap of their fingertips. B2B marketers surely need to promote their mobile applications differently, but they need to realize that it is one of the best ways to enhance brand value. Moreover, mobile applications have created such a huge trend amongst the youth that the number of people who use smartphones for Internet surfing is increasing at an exponential rate. Also, the shift from desktop websites or web portals to mobile applications is quite fascinating. Therefore, almost every business, irrespective of what type of industrial...
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