4 Great Ways to Increase Site Visitors and Generate More Leads

wrote this on There are no comments

[Guest post by Brian Zeng] Any online marketer worth his nickel knows that steady traffic is the lifeline of a website. So, wouldn’t it be great if your website traffic just kept getting better and better irrespective of the ever changing e-commerce trends or significant market stints? Unfortunately, no magic wand can keep increasing your […]

The Difference between Optimizing for Google Ads and Amazon Ads

wrote this on There are no comments

[Guest post by Ron Dod] The world has witnessed a clash of the titans between Google and Amazon Ads, each fighting for supremacy in the market. eCommerce merchants can use both. But there are differences between these two platforms, and even though there are similarities, you should take each platform separately, optimizing ads on each […]

7 Predictions on the Future of Digital Marketing

wrote this on There is 1 comment

[Guest post by Vaishali Sharma] With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of […]

Identifying underperforming product pages at scale

wrote this on There are no comments

[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands […]

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

wrote this on There are no comments

[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more […]

6 Ecommerce Branding Cornerstones For 2017

wrote this on There is 1 comment

[Guest post by Patrick Foster] What makes for a great ecommerce brand for 2017? What key branding messages and developments should you be focusing on for the coming year? Here are some of the important ecommerce shifts and trends that will be important for your brand. Personalized & targeted content Personalization and selling are becoming increasingly […]

How B2B Marketers Promote Mobile Applications

wrote this on There is 1 comment

[Guest post by Shahid Mansuri] In the B2C space, everyone can notice the importance of marketing. Equally significant the marketing is in the B2B space especially when each and every business is transforming their model to mobile applications or having a mobile version of their model. Mobile app developers have been playing a huge role over […]