A Pop-Up Store – the Right Thing for your Ecommerce Business?

A Pop-Up Store – the Right Thing for your Ecommerce Business?

[Guest post by James D. Burbank] By its definition , an ecommerce business exists on the internet and its livelihood depends on the advantages online retailing has over traditional stores – low costs, increased visibility and convenience for the shoppers. That being said, over the last couple of years, ecommerce business owners have started realizing that it can be quite beneficial for their company to venture into the real world, so to say. One of the easiest and most effective ways to do so is to open up a pop-up store every now and then. So, what exactly are pop-up stores and is one the right thing for your ecommerce business? A Brief History of Pop-Up Stores For most people, the birth of the pop-up store dates back to 1997 and a Los Angeles event where Californian labels like Epoch, Fine and Black Flys would sell their products while DJs would spin records. It was called The Ritual Fashion and Music Expo and it was pretty...
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