eCommerce Trend Alert 2016 – Personalized Products

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[Guest post by Amy Watson] We want uniqueness in everything we do, we give and we own, right from clothes we wear to gifts we give. Smart eCommerce owners understand this gap and started offering online product personalization tool where customers can personalize their products by their own. For an example, what happens when you give […]

A guide to encouraging users to register (part 2)

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We continue with our guide to encouraging users to register. In my previous article I focused on Usability and on the time and place where you should ask users for their data. Today I will discuss other important issues to obtain more user emails. Offer them something special Why should I want to register or […]

Personalizing eMail Communications in eCommerce

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Last week we published an article in Hubspot regarding email marketing personalization. In this article, we explain why personalization is critical for eCommerce websites, how personalize email newsletters and transactional emails, and the main benefits you can expect from that strategies. Hope you enjoy the article.

Online Shopping Personalization: Statistics and Trends #infographic

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Invesp Consulting has published an infographic about ecommerce personalization and how online shoppers experience online shopping personalization. Some highlights: 59% of online shoppers believe that it is easier to find interesting products on personalized ecommerce websites 56% of online shoppers are more likely to return to a site that shows product recommendations 53% of online […]

ECommerce Goes Personal [Infographic]

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We have prepared this infographic about the role of personalization in Electronic Commerce. According to several studies and reports, personalization is one of the key components to boost sales and improve customer experience in ecommerce sites.