Speed Up Your eCommerce Store: WPO tricks for Prestashop

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Not long ago, I read in ecommerce-news that “almost half of users would leave a purchase if the online store loads slowly”. We have all experienced this: losing our patience and leaving the home page, the product sheet, the purchase process… We pay almost €60 every month for a broadband connection. Why wait? Lost seconds […]

SEO Tips for Prestashop Stores

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I would like to talk about SEO for eCommerce stores based on the Prestashop platform: both basic points and some more advanced stuff which requires changing the Presta code and installing modules. Let’s start by the beginning. 1- Define well the keywords you will be working with It’s very important to think from which side […]

Prestashop 1.6: Main Front and Back Office Innovations

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Actually, I wanted to call this post: “Prestashop 1.6: The Shape of Things To Come“, establishing an analogy with the glorious Lost episode in which, for the first time in years, Ben leaves the island through that weird millstone. The question was establishing a parallelism. We have been on Prestashop 1.5 island for some time […]