Are Hoteliers missing out with FB Adverts?

Are Hoteliers missing out with FB Adverts?

[Guest post by Vaishali Sharma] The Facebook Advertisingslogan states, ‘Find your customers before they search’.With all the rage going on about Facebook Advertising there is a surprising lack of use of this advertising medium amongst hoteliers. Facebook states that it offers: A dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even your products. In Facebook Quarter 4, 2016 earnings report, the company stated that, “More than 1.86 billion people use Facebook to connect with what matters to them on a monthly basis and 1.23 billion are active daily users.” Facebook has become the force in the social media space. The numbers are impressive,with Facebook offering something that Google Adwords doesn’t. The numbers using Google far outweigh Facebook, but Adwords works on the principle that someone is already searching for what you offer. Facebook doesn’t rely on this, thus letting your advertising target a far wider audience. Remember that many sales are made at the...
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A Pop-Up Store – the Right Thing for your Ecommerce Business?

A Pop-Up Store – the Right Thing for your Ecommerce Business?

[Guest post by James D. Burbank] By its definition , an ecommerce business exists on the internet and its livelihood depends on the advantages online retailing has over traditional stores – low costs, increased visibility and convenience for the shoppers. That being said, over the last couple of years, ecommerce business owners have started realizing that it can be quite beneficial for their company to venture into the real world, so to say. One of the easiest and most effective ways to do so is to open up a pop-up store every now and then. So, what exactly are pop-up stores and is one the right thing for your ecommerce business? A Brief History of Pop-Up Stores For most people, the birth of the pop-up store dates back to 1997 and a Los Angeles event where Californian labels like Epoch, Fine and Black Flys would sell their products while DJs would spin records. It was called The Ritual Fashion and Music Expo and it was pretty...
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5 Things That Make Retail Apps Successful

5 Things That Make Retail Apps Successful

[Guest post by Tushar Vijay] By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact changed the way people shop. 30% of all the shopping in the USA happens via a mobile app today. Well, as retailers ride into the most profiting season of 2016, here are some ways to make their mobile apps perform better. 1. Designing for multiple devices By this time, you already know about responsive designing. Well, it is most relevant when we are talking about retail marketing. Today, there’s a new term that has been changing the way we develop and design our websites. “Fluid responsiveness” ensures that an app doesn’t just perform well in the range of a single OS but also adjusts seamlessly to other screens....
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A One-touch Game: Chat Bots in Online Retail

A One-touch Game: Chat Bots in Online Retail

[Guest post by Daria Samokish] Taking a part at last conference team-members of Competera received a fine question: “What will eventually happen with online retail business in late 2016 – early 2017 as a result of active IM bots development?”. Let us sort out this issue. The artificial intelligence representatives are treated like assistants in daily work, helping to save time and money for various kinds of operations (let’s take the bot which has helped adjudge about 3 million pounds from the government for improper parking fines). Online retail business will join this game sooner or later and it will rebuild the internal processes of their work itself. Messengers Revolution Constantly growing popularity is linked to several mutually supportive factors: in our “accelerating” world, any unscheduled call, especially made during working hours becomes less and less desirable; although users are eager to constantly stay in touch but they dislike when their personal space is violated. And messengers do solve both issues, providing “streamed” communication and...
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Omni-Channel, eCommerce, and the Customer Experience #infographic

Omni-Channel, eCommerce, and the Customer Experience #infographic

In this infographic made by Mu Sigma, we can check how offline and online retailers can benefit from Omni-Channel strategies in order to improve the overall customer experience. Some of the highlights: Users prefer online stores due to a wider range of products, convenience to shop on the go, discounts and offers, flexibility of payments, etc. Users prefer offline stores because they can touch and feel the products, the accuracy and suitability of the product can be verified, immediate availability, etc. There are several omni-channel tactics that can help offline retailers: order tracking ant check-in / pick-up to enable cross-sell, push notifications with customized offerings, omni-channel marketing for a 360º customer experience, etc. ...
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Traditional retail’s fear of the online channel. Main factors.

Traditional retail’s fear of the online channel. Main factors.

To begin with, we should establish some specific parameters and lay down some concepts, like multi-channel, or how traditional retail has had to adapt to new circumstances arising from changes in consumption habits in order to survive. It’s a salad with many ingredients. For this reason, today we would like to give you an overview and some key factors to include traditional retail in the traditional channel. Perhaps we should point out that there are 5 key factors to be taken into account if you want to execute this correctly. Establishing a Multi-Channel Distribution strategy and a Transformation Committee on the Executive level The hardest thing,I think, is positing changes in the structure which is already established, and making people who perhaps don’t see change as something positive more open minded. For this reason, creating a committee can speed processes up. Presenting the channels where you want your product or service to have a presence is must. Understanding the needs of multi-channel consumers We...
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The State of eCommerce in 2014: Is There Any Room For New eCommerce Models?

The State of eCommerce in 2014: Is There Any Room For New eCommerce Models?

3 years ago, Josh Kopelman, Managing Director of First Round Capital, said, as a conclusion to a panel on the state of eCommerce, that there was very little innovation in the industry and disruptive approaches were needed. The basis for these conclusions was that, when reviewing the Alexa top eCommerce websites (in the Shopping category), practically all the websites that appeared in 2010 had existed for 12 years, and the ranking had not changed significantly in recent years. It’s been 3 years since the publication of this study, and it’s been 3 particularly intense years in the eCommerce industry: global figures in the industry have grown at a staggeringly rate, large investments have been made on online sale websites, and a large number of new players have appeared. However, if we restrict ourselves to the Alexa ranking, it has hardly changed by comparison to the 2010 ranking: Do not trust data from Alexa If you trust the Alexa's data for the Shopping category,...
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Big Data Opportunities #Infographic

Big Data Opportunities #Infographic

Elexio has published an infographic about how Big Data is generating bigger opportunities in several sectors. In eCommerce and retail, Big Data opens opportunities to analyze customer behavior data and personalize the user experience in order to increase conversions and sales. Big Data also opens up the opportunity to analyze offline and online user's activity in order to have a broader vision of our customers.  ...
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