Cart Abandonment: Holiday Email Retargeting Ideas

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[Guest post by Erin Feldman] The holiday season is a huge season for ecommerce businesses. The surge of online traffic at this time of the year is superb. Sadly, not all of those who do view your products will end up buying – not even those that already have products on their carts! Cart abandonment is […]

The Power of Retargeting

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Retargeting is like shooting ducks: you can see one in front of you but only shoot it later on, when it’s at your back. In eCommerce terms, retargeting consists in using information about your users’ behavior so that they will buy later in your store. The good thing about retargeting is that it always gives […]