Cart Abandonment: Holiday Email Retargeting Ideas

Cart Abandonment: Holiday Email Retargeting Ideas

[Guest post by Erin Feldman] The holiday season is a huge season for ecommerce businesses. The surge of online traffic at this time of the year is superb. Sadly, not all of those who do view your products will end up buying – not even those that already have products on their carts! Cart abandonment is really something to be sad amount. It’s something that you almost had but end up not having in the end. Cart abandonment happens on any day of the year but it is biggest during the holiday season. Some of the top reasons why shoppers abandon their carts are the following: No free or express shipping. It’s either you ship it in for free or for a fee. Customers tend to accept fees for shipping if and only if it is delivered the next day or as fast as you promised. Extra costs (taxes and fees) are high. If you can cut this off from the buyers, then that would be a better...
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Do your customers abandon their online shopping carts? These tips will help you put a STOP  to that

Do your customers abandon their online shopping carts? These tips will help you put a STOP to that

Many shopping carts are abandoned, and this is a shame and makes you lose money if you have an online store. This usually happens because customers start to compare prices and suddenly they change their minds. This reason may have more or less weight depending on the product: it is also frequent for customers to intend to make the purchase from a different device or simply decide to leave for some other time. Recovering these customers by means of BrainSINS's eMail Retargeting is a smart choice. A recovered abandoned shopping cart can be a creative way to increase eCommerce sales as well as conversion rates. The question is; Do your customers abandon their online shopping carts? Use simple, clear, and direct language If the subject and contents of the email have these qualities, it will make clear the reason why the email was sent, as well as prevent misunderstandings that may lead a customer to finally abandon the store. The primary goal should be...
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The Power of Retargeting

The Power of Retargeting

Retargeting is like shooting ducks: you can see one in front of you but only shoot it later on, when it’s at your back. In eCommerce terms, retargeting consists in using information about your users’ behavior so that they will buy later in your store. The good thing about retargeting is that it always gives you a second, third, and even fourth chance to get your customer to buy and convert. These opportunities involve: Remembering customers when they are back in your website Remembering customers when they visit other websites Remembering customers when you send them an email Retargeting in your own website It seems obvious to think that your customer (the duck) may return to your website and you can shoot, that is, you can recommend an item which they saw some time ago in your website so that they will buy it, or you can remind them that there are items in their shopping cart, to give a couple of examples. This can be done...
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