How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

[Guest post by Liakat Hossain] The search functionality of your ecommerce site is one of the most important tools of conversion. About 88% people research online before buying a product. But often times, a simple spelling mistake can make you lose potential customers. Suppose you are looking for children’s books on Amazon.com. What happens if you mistakenly type childrn's book age 1 to 5? Note that a simple typo returns 0 results for your query. While a big site like Amazon can get away with this, your ecommerce site will definitely face a decrease in conversion if your search bar can’t suggest correct spelling alternatives. The spelling mistake is not the only thing that your search bar should address. For our second example, suppose someone is searching for women's blue jacket under $100. A typical text-based search will return a thorough list of products containing the keywords women’s, blue, jacket, under and $100. Many of these products can be irrelevant. Or worse, the site search can...
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The Difference between Optimizing for Google Ads and Amazon Ads

The Difference between Optimizing for Google Ads and Amazon Ads

[Guest post by Ron Dod] The world has witnessed a clash of the titans between Google and Amazon Ads, each fighting for supremacy in the market. eCommerce merchants can use both. But there are differences between these two platforms, and even though there are similarities, you should take each platform separately, optimizing ads on each platform for the best results. We will outline the key differences to help you reap the full benefits on both Google Ads and Amazon Ads. In the Blue Corner, the Reigning Champ, Google Ads The fundamentals of optimizing Google Ads and PPC campaigns is two-fold: target the right traffic that will convert on your site, and minimize the amount of ad budget wasted on disinterested or poorly converting leads. This requires monitoring, testing, and refining your campaigns constantly to reach and surpass your conversion goals. Most online retailers can’t afford to waste thousands of dollars on a blanket PPC campaign to sift through the rubble to find what works. So how do...
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7 Predictions on the Future of Digital Marketing

7 Predictions on the Future of Digital Marketing

[Guest post by Vaishali Sharma] With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of digital marketing: 1. Google’s AMP Initiative Google’s Accelerated Mobile Pages initiative has created a history in the digital marketing sector. Through this newly developed project, Google aims at improving the loading time of website pages in mobile and hand-held devices. It also emphasizes on enhancing the site usage, user-friendliness, and experience of consumers, from their personal devices. With the AMP program, online marketers especially the SEO professionals are putting more effort in boosting SEO campaigns for mobile sites. They are gradually emphasizing on higher ranking in the mobile search engines. At the same time, web developers are giving more time in making a website responsive, so that it easily...
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4 Ways To Craft A CRO Friendly Product Description

4 Ways To Craft A CRO Friendly Product Description

[Guest post by Krithika Siddharth] No matter how often people claim that product photography is the most important part of a product page, we will, respectfully, disagree. From our work with several eCommerce clients, we’ve found that the most important part of a product page: The product description field. In fact, only when you have the perfect picture powered with the right information will it make the customer click on the ‘Buy Now’ button. With this in mind, we have crafted 4 actionable tips to write a conversion rate optimization friendly product description, increasing sales along the way. How To Fit In Keywords Organically To Improve SEO As Well As CRO Including SEO keywords organically into a product description is tough. But, when done right, it boosts your product’s ranking drastically. Thankfully, with the recent Google updates, keyword stuffing is greatly looked down upon and can be penalized. It’s sufficient to have the keyword once in the optimized product title to get the desired search...
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Are You SEO Naughty or Nice?

Are You SEO Naughty or Nice?

[Guest post by Marie Miguel] If you’re a budding entrepreneur with a fairly good product, selling it online might have already crossed your mind. It’s a great idea, but don’t forget that there are a lot of products, some may be similar to yours, already being sold online. How can you set your small business apart from the competition? By ranking high in search results, that’s what. It’s great if your site makes it to the first page but what’s even better is if you’re listed as one of the first three sites on the main search engine results page (SERP). These are the ones that usually get the most number of clicks. That is what search engine optimization does. It helps your site gain more visitors, eventually driving much needed traffic to your site. In order to successfully optimize your website, make sure you remember the following: It is true that using certain keywords is what allows search engines like Google to determine what...
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Top 7 SEO Trends In 2016 That Will Blow Your Mind

Top 7 SEO Trends In 2016 That Will Blow Your Mind

[Guest post by Manas Kumar] Nothing remains static in life and so it is with SEO trends. In 2016 as in the years before, businesses will continue to invest heavily in digital marketing and create a wide array of digital content. And as they do this, search engines will move away from content and focus more on devices being more usable to the general public. The need for more web activities and having a digital presence across a variety of platforms will continue to rule, though in 2016 too, this cannot assure any business of being ahead of the competition. In order that you are prepared for all the changes buzzing around you, you need to be aware of the SEO trends likely to make their appearance in 2016. Here are the chief among them: #1. Mobile optimization will become all the more important With people using all kinds of devices to access the Net, it became imperative in 2015 to design business sites for tablets,...
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5 Simple but Critical SEO Strategies for Products on Amazon

5 Simple but Critical SEO Strategies for Products on Amazon

[Guest post by Lalit Sharma] SEO will always be SEO regardless of where you are doing it. It does not matter whether it is on a search engine like Google or on a products search engine like Amazon. The principles that govern SEO are always going to be the same. The only difference, and it is a serious difference, is the fact that you are dealing with different items here. On Google, you are dealing with a whole website but on Amazon, you are dealing with a single product. Getting that product to rank highly on Amazon is not going to be a simple job at all. How to get started So, you have excellent products to sell and you have put them up on Amazon. They really are good products- premium quality and affordable prices. However, for some reason they are just not selling as fast as you would want them to. Many people go into online trading with the assumption that things happen suddenly....
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Useful Excel formulas for SEOs and Marketers

Useful Excel formulas for SEOs and Marketers

[Guest post by Kristina Azarenko from Amasty] Many of us use Excel every day as its layout makes it easy to structure information, analyze it, build different charts, etc. But hardly anybody knows how many features Excel really has (I don’t think Excel creators themselves know all of them). So we are using this program according to our needs and know a tiny piece of it. As an SEO, I use Excel day by day and can’t imagine my work without it. I can’t calculate how much time it saved me but I’m sure that would be an enormous number. So here’s what I suggest: leave your “Excel comfort zone” and get to know how you can improve your productivity by using Excel formulas and functions. Some theory first If thinking about formulas and functions makes your face pale, don’t worry, I’m not into Math either. These Excel tricks are easy to understand and use for any non-tech person. But at first here is some theory and...
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The importance of the blog for an online store

The importance of the blog for an online store

If you have an online store but don’t have a blog yet, I think you’ll find this post interesting. Perhaps you should start working on that blog and those contents, but read this post first. I think having a blog is just as important for an online store as having a payment gateway. That  is, you MUST have it. And this for three reasons: value, trust, and SEO. Luckily, it looks like eRetailers are becoming aware of the weight of the contents of their online stores as well as of the contents of their blogs, and fewer blog contents are being written by the owner’s cousin or the intern. Rather, specialized profiles are emerging which generate contents for online stores and online store blogs, such as those of Shopify.com, Genwords.com and SEO agencies. The value of content If you can create contents of value for your blog, you are all set to get many sales. And become highly relevant. Let’s take as an example the blog...
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How to prevent keyword stuffing in your online store

How to prevent keyword stuffing in your online store

To set the context... In SEO terms, keyword stuffing is using too many keywords, entering them in an artificial way that doesn‘t add value for users. This is something that Matt Cutts at Google hates, so let’s see how we can avoid it so that it doesn't have an impact on your online store's SEO. How you should write contents in your online store When writing product info contents in an online store, you should write enough words to clearly describe what you want to sell and extol the qualities of your product. Then you can set a keyword that will be the search term that you will position in search engines (we’ll focus on Google here). This keyword should be repeated throughout your content, but in a logical, consistent way, not just any way, both in the text and in the ALT labels for images as well as in the name of the images used. So far, nothing new, right? But things get trickier...
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