How inevitable is the AI takeover of jobs? And where does UBI fit in?

How inevitable is the AI takeover of jobs? And where does UBI fit in?

[Guest post by Nathan Mizrachi] KNOXVILLE, TENNESSEE -- Inside a giant warehouse that’s bigger than 4 football fields put together, humans unpack boxes from containers before shuttling them onto a series of robotized conveyor belts. The low rhythmic grunts of people working alongside the hum of machines fill this massive space. It’s just another day at Red Stag Fulfilment, a logistics company that specializes in ecommerce fulfillment and employs around 60 full-time and contract workers who inventory and ship everything imaginable to locations around the USA and worldwide. In 2027, the idea of humans working alongside intelligent machines might seem like a quaint, even backwards notion. Everything from Tesla’s autopilot to Amazon’s Alexa shows that artificial intelligence (AI) is smarter than ever and improving fast. Think pieces from left and right have decried (or celebrated) the inevitable rise of AI. People like Elon Musk have said that yes, eventually the robots really will take our jobs, and it’s the responsibility of society...
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10 tips to improve your online store

10 tips to improve your online store

We talk about business models and user management. But do you ever stop and think about what your potential and current customers want? Here are ten simple tips which you can implement if you have an online store. Take note, because there’s probably at least one which you have missed. 1. Simplicity and functionality Usability, web functionality, simplicity when it comes to making a purchase, and load speed are particularly important for customers. You should bear in mind that simplicity is the greatest sophistication. 2. Product search A good search engine will offer users the possibility of finding a product without having to browse through categories. The autocomplete function will also help users to find products with minimum effort. 3. Simplified processes When a user decides to buy a product, you should simplify all processes , cutting down the steps to complete the purchase as much as possible. The check-out process should be a walk in the park 4. Offer extra options Giving your users extra options, such...
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Behavioural Targeting: Far Beyond Segmentation

Behavioural Targeting: Far Beyond Segmentation

When we talk about user base segmentation, most people can only think about segmentation by demographic variables: sex, age, religion, etc. Even though this kind of segmentation is useful, particularly if the basis for comparison is a campaign with no segmentation at all, the benchmark variables used are too generic and do not provide a realistic view of user needs and interests. Being realistic, demographic segmentation has never really defined anyone. Just being a man aged 25 to 35 with a medium/high purchasing power may make you more likely to buy a top-of-the-range smartphone than a cheap one, but being in that segment doesn’t mean that you will always prefer to buy more expensive products, nor will not being in the segment prevent you from buying an iPhone. What really does define us our behaviour in a physical or online store. If a user, regardless of his or her purchasing power, always buys the cheapest products that meet his or her needs,...
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Dashboard for e-commerce

Dashboard for e-commerce

Every e-commerce generates lots of information derived from its activity. The dashboard emphasizes the necessary information so the management of the company can take decisions to improve the information of the company. An appropriate dashboard must synthesize the information so the management of the company quickly obtains conclusions about the trend of company data. In order to obtain it, the analyst must have a precise idea about the data of interest and how to get these data. Using appropriate metrics and a friendly interface that meets the basic criteria of usability, are basic ingredients for a good dashboard. The data reflected by our dashboard should be represented in a clear way. There must be no doubt about what is being measured and what is represented by the data. The dashboard user should have no doubt about its usefulness. A good dashboard is a dashboard that is frequently used and for a short time. The dashboard must be able to answer common questions about our e-commerce as all those related to the movements of our product sales are, to alert management to the possible problems or opportunities that the company could go through. Once it is clear how a dashboard should be, we should customize...
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Recommender engines: 4 Key elements for eCommerce

Recommender engines: 4 Key elements for eCommerce

A lot of people consider recommender engines as a tool to achieve cross-selling and up-selling strategies in ecommerce. However, these services can be more powerful and provide other functionalities that complement and enhance the final utility. There are four key elements to consider in every good recommender engine: data, algorithms, design and metrics. Data represents different properties and characteristics of users and products within the online store. They generally refer to actions that users perform on the products, which include visits to the product pages, shopping, ratings and comments, among others. But some of the main problems are data representation and collection. Representation can be qualitative (visits to product page, likes or dislikes, inclusion in wishlists...) or quantitative (mainly ratings). Collection can be implicit, like the data users provide for the simple fact of making the purchase process (e.g., visiting or purchasing products), or explicit, when users provide information in a proactive manner (e.g., ratings or comments). The latter is much more difficult to get, since the user...
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ECommerce for dummies: the client

ECommerce for dummies: the client

Brandon - Why don't you buy on online retailers or at least compare prices online before buying in the mall? Brenda - Ohhh Brandon, you know, I'm scare of giving my personal info away, and I always want to touch the product, feel it in my hands. Brandon - You can find unboxing videos all over YouTube. Brenda - Un...WHAT? You're so advanced for me, at least You're my computer expert and I'm sure you're going to explain me all this things without asking for anything in return, don't you? Brandon - Ok ¬¬ Voice over -  I'm sure there are at least 4,000 people talking about this issue all over the world. It's time internet analfabets jump to the ring and learn to do the things on their own way, but they need a guide or tips from experts to understand the way ecommerce works. That's why we are here, to help them to do it. My intention with this post is to answer those initial questions about...
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The Force of Smart eCommerce

The Force of Smart eCommerce

I am feeling a disturbance in the Force – yes, as in Star Wars and The Empire Strikes Back. For months now, I have been reading news about the rise of eCommerce, even though we are supposed to be in the midst of a crisis. Everything grows, but is it growing in the right way? And, most importantly, selling online is not for everyone. Starting from these premises, I’m going to discuss which elements will turn your online store into a smart store. Ready? Increase traffic Generate SEO, SEM, and Social Network campaigns, and remember that doubling traffic does not mean doubling conversion rates. But it always helps. You must make your site known. Visibility is your ally. Cross-Selling or Up-selling Depending on your product and services and your business model, cross-selling can work very well, and up-selling can also be your best ally. Or just use both. Combined recommendations are a must. Personalised recommendations? You must generate sales in your site. This is easy to do using eCommerce personalized recommendation, as you...
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