Best 5 Free Tools to Help Effectiveness of Your Online Store

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[Guest post by Maria Mincey from Xicom Technologies] The proliferation of online retail space has resulted in a tremendous increase in the way online players are planning their expansion to render a delightful customer experience. A Deeper understanding of the consumer needs and website management have become a key requirement for any e-commerce site owner. Since, […]

The importance of the blog for an online store

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If you have an online store but don’t have a blog yet, I think you’ll find this post interesting. Perhaps you should start working on that blog and those contents, but read this post first. I think having a blog is just as important for an online store as having a payment gateway. That  is, […]

Analysis tools for your online store

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For my next trick I will be needing 2 things: 1) you should have an online store 2) you should be aware that with no data analysis of what goes on, you’re going nowhere Having got that out of the way, in this post I will talk about the tools I use, but there are […]

Tools to Improve your Online Store: the Deal of the Day

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Even though the title of this post is quite specific, the idea behind the concept of a “deal” within a certain time window is one of the lessons which ecommerce still must learn: engagement. That is, bringing customers back, making them want to know “what’s going on”. After all, the point is to bring life […]

Tools to Improve YourOnline Store: Lists

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In most stores, the best way that users have to organise information is the cart itself. This isn’t a bad idea, as a well-configured cart can provide enough information and functionality to support navigation through the catalogue. However, there is a crucial problem: the cart is not conceived for this purpose. This “creative” use leads […]

Tools to Improve Your Online Store: Social Media Elements

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First of all, this piece of advice is not aimed at promoting social commerce or at designing a social medial campaign for your store (at least, not a directed campaign). What we are talking about is something as simple as it is absent in many stores: elements that allow users to share their experience of the […]

Tools to Improve Your Online Store: Cross-Selling

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E-commerce is practically a science by now. In an ecosystem of ferocious competition, online store managers restlessly seek the way to increase customer satisfaction and thus sales. A technique which has proliferated in recent years and which provides very high value is cross-selling. The concept is simple: offering customers products that complement their purchases. For example, […]

Tools to Improve Your Online Store: Videos

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We already talked in another post about the benefits of having analyses/reviews in our product pages. But we often don’t feel like reading a review, either out of laziness or because we are doing other things at the same time which prevent us from reading. There is a solution to this problem: videos. Not everything […]

Tools to Improve Your Online Store: Post-Sale Service

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Under the umbrella of “post-sale services”, we include everything that takes place after the E-Commerce order has been confirmed. In this post, I will describe the main aspects to be taken into account at this stage. These elements are the following: Order details: A buyer expects to find a detailed description of his or her […]