Caution! 7 E-commerce Design Mistakes to stay Away From

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[Guest post by Ethan Brown] Technology is flourishing and continuing to evolve day by day. Basically technology has got penetrated into our lives to the core and every year we are seeing new trends and innovations getting launched to make our life easier and comfortable. In this world of globalization and digitization, e-commerce has become a […]

5 Tools to Enhace your Customer Experience

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[Guest post by Alexa Lemzy] Customer service is an essential part of any business’ success. No business runs smoothly 100% of the time, but the way your business handles the snags can make the difference between losing customers and building customer loyalty. The statistics on customer satisfaction highlight just how important customer support is. Did you […]

UX Hacks for Ecommerce Sites

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[Guest post by Kenneth Sytian] Managing an eCommerce site can be a difficult task. Aside from managing the logistics of the website, businesses are faced with the problem of making their site appealing to the customers. Not only that, they are also tasked with managing transactions and even providing support for customer relationship; there’s simply less […]

The Psychology of the eCommerce Checkout

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Understanding human psychology is one of the best things you can do to boost your online sales, as we can use everything we know about psychology to engage customers, to make them buy faster or even to buy when they are not so sure to buy anything. VoucherCloud has made an infographic containing several aspects […]

The impact of scrolling on eCommerce conversions

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ContentSquare has published this nice infographic that shows the effect of scrolling (as a modern UX approach to navigability through category listings and other pages with lots of information) in eCommerce conversions. Some of the most important remarks: Users scroll more on tablets that in any other devices. In fact, from 2013 to 2014, the […]

Marketing Techniques for eCommerce (V). Usability and UX

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In previous posts we described different marketing techniques of eCommerce. Now is the time of a difficult member of the family, usability or user experience, which is the sister everyone wants to dance with but nobody dares ask. Before getting into the matter, there are a number of factors that should be taken into account: […]

Tips to Improve Your E-Commerce Design and Usability

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In this post we will be giving you some tips to improve your web space and its usability: some things which often go unnoticed and are not hard to tweak. How can you improve your e-commerce design and usability? Take note of these tips and apply them; tips to improve your E-Commerce design and usability . They are […]

eCommerce Usability: Examine Your Online Store

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There has recently been lots of talk about the growth of eCommerce in Spain: some attribute it to entrepreneurship, others to the crisis. However, I believe that it is due to the fact that we are experiencing a time of change. However, we still have a lot to learn from off which we should apply to on. In any […]

E-commerce Usability: Checkout

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There is much talk about usability and “user experience” in e-commerce, but they are always global concepts that can lead to ambiguities. Let’s focus today on some basic points about the process of “Checkout” of our shop: 1. Do not force the customer to register during the”checkout”. If he/she goes there, it is assumed he wants to finish the purchase. Anything not related to that is noise, and could make the customer to leave without paying. 2. Do not wait for the last step […]