Hemos vivido una gran frase de crecimiento y consolidación del eCommerce, de la cual han surgido grandes players que dominan la escena actual del eCommerce, la mayoría de ellos o bien marketplaces o bien una adaptación del modelo de distribución tradicional al modelo de venta online.
A estos primeros líderes de la venta online podríamos denominarlo el «viejo eCommerce» porque son representativos de un modelo que es difícil de replicar ahora que hay líderes consolidados, pero un modelo que deja espacio a lo que podemos llamar «el nuevo eCommerce» donde encontramos nuevos modelos de venta online, muy centrados en marcas propias, productos propios, venta B2B, aprovechamiento de los marketplaces actuales, aprovechamiento de canales de venta alternativos, etc.
En el eShow de este año organizamos una mesa redonda donde nos vamos a centrar en este nuevo eCommerce, con 5 ejemplos reales de proyectos de venta online que ejemplifican los distintos caminos hacia el éxito que se pueden obtener entre los huecos que dejan los gigantes del eCommerce en su camino.
Para ello contamos con unos ponentes de primera como son:
- Elena Fernández de Colchón Morfeo
- Victor Rodado de Minimalism Brand
- Ramón Martínez Salmerón de Dentaltix
- Juan Luis Machado de PANGEA The Travel Store
- Rocío Rúa de Singularu
Contaremos con modelos de venta B2B, marcas que nacen en el canal online, venta mono-producto de forma digital, expertos en venta en marketplaces, etc. 5 ejemplos reales de 5 modelos totalmente distintos que nos muestran lo que es y seguirá siendo la nueva ola del eCommerce en los próximos años.
No te pierdas este eventazo, nos vemos en eShow 🙂
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Últimos posts
- Fotografía eCommerce Publica una Guía Gratuita para Vender Más en Instagram
- Primer Hackaton de Tiendas Online de España
- Video: Diseñando tu estrategia de CX con el Customer Experience Game Canvas
- Podcast con Javier Cuervo de 39ytu sobre Nutrición Personalizada y Comercio Electrónico
- Vídeo del evento OmniCanalidad Real con Fares Kameli, Neuromobile, tudecora.com y Biocryptology
Artículos recientes
- Fotografía eCommerce Publica una Guía Gratuita para Vender Más en Instagram 12/09/2019
- Primer Hackaton de Tiendas Online de España 05/09/2019
- Video: Diseñando tu estrategia de CX con el Customer Experience Game Canvas 22/07/2019
- Podcast con Javier Cuervo de 39ytu sobre Nutrición Personalizada y Comercio Electrónico 01/07/2019
- Vídeo del evento OmniCanalidad Real con Fares Kameli, Neuromobile, tudecora.com y Biocryptology 01/07/2019
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