Nueva funcionalidad de BrainSINS: Test A/B en Email Retargeting

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Acabamos de lanzar una nueva funcionalidad que permite a nuestros clientes crear sus propios Test A/B en cualquier tipo de Email enviado desde nuestra plataforma. De esta forma facilitamos el poder seguir procesos de mejora continua en cualquier comunicación por email.

Crea distintas variaciones de tus emails para probar distintas hipótesis, como puedan ser… ¿convierten mejor los emails si llevan un código de descuento? ¿Mejora la apertura si incluyo sensación de urgencia en el asunto?

Hemos diseñado esta funcionalidad para que sea absolutamente fácil de utilizar y te puedas poner a optimizar tus emails desde ya mismo.

En la configuración avanzada de cada email encontrarás una sección “Segmento” donde puedes decidir que el email solo lo recibirán los usuarios del segmento “A” o del segmento “B”.

Crea dos variantes, una para cada segmento, pon los emails a funcionar y comprueba en nuestra analítica cuál te ofrece mejores resultados.

Una vez tengas una variante ganadora, puedes dejar activa esa variante pero impactando a todos los usuarios, de forma que estarás enviando el email más efectivo y con ello incrementarás tu conversión, ventas, y también mejorarás la experiencia de compra.

Todos nuestros emails incluyen esta opción, recuerda que las opciones de nuestro sistema de email retargeting son múltiples:

  • Recuperación de carrito
  • Recuperación de compra
  • Reactivación de usuarios
  • Emails post-compra
  • Emails basados en acciones concretas del usuario
  • Etc.

Os dejamos un vídeo donde os enseñamos cómo utilizar esta funcionalidad:

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